— EGA briefings · Established 2001
You have built something worth believing in.
The question is whether your public believes it yet.
Where communication becomes leadership.
EGA briefings works alongside Indonesia’s senior leaders and communication professionals — building the capacity to lead strategic communication from within, not to outsource it.
The world between today and tomorrow is never the same.
Organizations that lead are not the ones that communicate most. They are the ones that communicate strategically — with clarity of purpose, grounded in research, evaluated against outcomes.
Yet across Indonesia’s largest companies, government bodies, and state-owned enterprises, public relations is still practiced as a technical function, not a management one.
EGA briefings was founded in 2001 to address that. Not by doing communication for organizations — but by building their capacity to lead it themselves. We believe the organizations that will shape Indonesia’s future are those who understand, from the boardroom to the front line, what strategic communication actually is.
This is what we have worked on for 25 years. This is what we continue to build.
Thirty years of one conviction.
Elizabeth Goenawan Ananto has spent three decades working on a single question: what does it take for public relations to function as a genuine management capability — not as a support role, but as the function that shapes how an organization is trusted, understood, and believed.
She is FIPRA Fellow, IPRA President 2010, and has taught for more than fifty years. EGA Briefings is the institution she built to answer that question at scale — not by doing communication for organizations, but by building their capacity to lead it themselves.
For leaders who want to stay at the front of their field.
Strategic communication is not a skill you learn once. Stakeholder expectations, reputational risks, and the demands placed on senior leadership shift constantly.
EGA briefings Executive Membership gives Indonesia’s C-suite, VPs, and CCOs the access, thinking, and peer exchange to lead through those shifts — consistently.
Annual membership for Indonesia’s senior communication leaders. Selective. By invitation or inquiry.
Hello EGA!
Thinking sessions with Elizabeth Goenawan Ananto — included in membership. For the challenges that matter most, in confidence.
Quarterly Meetup
Structured peer exchange with fellow senior leaders across Indonesia’s largest organizations. In-person. By rotation.
Annual Conference
Priority access to EGA Briefings’ annual leadership forum. Reserved seating for Executive Members.
Executive Update
Monthly thinking on strategic communication, reputation, and what matters to Indonesia’s senior leaders right now.
EGA briefings Academy
Full access to EGA briefings Academy — the complete audio article library, online courses, and research archive. Included in your membership, for you and the team you lead.
Membership is selective.
Not a subscription you sign up for — a conversation you begin.
Redefining Trust: Communication Leadership in a Changing World
In an environment defined by scrutiny, volatility, and competing narratives — reputation is no longer a communications concern. It is a leadership and governance responsibility.
The EGA briefings Annual Conference convenes Indonesia’s senior leaders to examine that responsibility directly. This is not a public seminar. It is a selective gathering for those who lead.
For C-suite and Senior Executives
Two days of focused leadership dialogue. Day 1: senior communication leaders in the room. Day 2: CEO and one senior executive — executive forum format, in confidence.
NETWORKING DINNER · EXECUTIVE BREAKFAST · FULL SESSION ACCESS
For communication teams
When your organization’s executive attends in person, your communication team joins Day 1 via Zoom. Virtual access is included as part of organizational participation — not available as a standalone option.
25 years of strategic PR thinking. Now accessible to every professional.
EGA briefings Academy is where professionals come to develop the strategic thinking their organizations need from them. Built on EGA’s 25 years of research and practice, it is a learning resource dedicated to public relations as a strategic management function — for everyone who shapes communication decisions, from the boardroom to the front line.
Strategic communication is not only a PR function. It is an organizational capability. The leaders who understand it set better direction. The teams who understand it execute with more purpose.
EGA briefings Academy
Structured learning for your communication team at scale. The full Academy platform — courses, audio article library, and EGA briefings research archive — under a single organizational subscription, with team enrollment and access management.
—coming 2027
Audio Articles
Elizabeth’s complete body of work on strategic PR — Foundation through Managerial. Growing every week. A selection is free. The full library is for members.
Online Courses
Topic-specific, self-paced courses on strategic communication practice. Begin with Internal Communication and PR Research.
—coming 2027
Online Forum
Discussion and exchange with fellow practitioners across Indonesia — organized by subject, moderated, ongoing.
Monthly Discussion
Ongoing dialogue with experts. Questions from members answered in real time. Recordings available after.
The Bulletin
EGA briefings’ bi-monthly thinking on PR as strategic management. Every issue in 2001-2005, coming new now in audio and written form.
Conference Recording
Full access to past Annual Conference sessions. The year’s most important conversations in strategic communication leadership. Organization subscription only.
—coming 2027
Insight Archive
Historical research papers, strategic publications, and the complete EGA briefings archive. Organization subscription only.
—-coming 2027
Communication grounded in research. Measured against outcomes.
Every engagement, every course, every conversation — is grounded in one conviction: good communication is never accidental. It begins with evidence and ends with accountability.
Our framework follows four stages: Research, Planning, Communication, and Evaluation. Within that, we measure real progress through the Seven Steps of Change — because communication that does not shift behavior has not truly landed.
Twenty-five years of conversation. Now you can listen.
EGA briefings started publishing in 2001. Over two decades, that commitment to sharing strategic thinking took many forms — from the bi-monthly bulletin on yellow paper, to ten years of PR Week Indonesia, to the International PR Summit. In 2020, it returned as audio articles — the most accessible form it has ever taken.
More than 200 audio articles on strategic communication, public relations as a management function, reputation, and leadership. A selection is free to listen with the full library lives at EGA briefings Academy.